Mobile or Smartphone is becoming an essential device for all types of users, from the age group from 16 to 60. Some of the experts call these devices to be an additional ‘organ’ in the human anatomy. ‘Stay connected anytime, anywhere’ is the mantra in the services industry. Universities are deploying some of the devices for lectures to be sent as podcast. Large Enterprises have enabled these gadgets in overall IT infrastructure plans to enable sales members to have access to enterprise anywhere.

Mobile segment is annually growing by more than 20% as against other consumer industries. After B2B and B2C, there is a new convention – known as E2C which is enterprise to customers. Reaching customers via email and snail mail will soon be redundant and mobile communication will reduce the gap of time and distance considerably with customers.

Some of the challenges faced by customer today are:

• Variety of platforms – OS, devices, backend systems
• Ever growing bandwidth requirements
• Data Security in wireless
• Maintenance of applications for older platforms
• Managing different vendors for different applications over different platforms
• New emerging standards such as NFC, Bar codes (Coupons), Mobile payments